A reusable template for structuring the flow of storylines, characters, and scenes, which serves as a base for creating multiple storyboards.

Storyboard Template

A detailed description of each character in the storyboard, including their backgrounds, roles, motivations, and goals within the context of the user experience.

Character Profiles

Written descriptions of each scene in the storyboard, highlighting the situation, environment, actions, and objectives of the characters involved.

Scene Descriptions

Detailed illustrations or sketches that visually represent each scene in the storyboard, helping to communicate the flow and interaction between characters and the environment.

Visual Illustrations

A depiction of the transitions between scenes that help convey the flow of the story and how the characters move from one scenario to another.

Scene Transitions

A visual representation of the user's journey through the experience as depicted in the storyboard, detailing key touchpoints, actions, decisions, and emotions the user encounters while interacting with the product or service.

User Journey Map

Supplementary information added to the storyboard, such as time constraints, design considerations, potential challenges, and solutions to help stakeholders understand the intention and context of the story.

Annotations and Notes

A presentation that walks stakeholders through the storyboard, explaining the context, goals, insights, and key learnings from the storyboarding process, reinforcing the importance of user-centric design decisions.

Storyboard Presentation

A visualization technique that employs comics to showcase a user's interaction with a proposed service, focusing on the narrative rather than illustration quality.

#### Frame 1: Home Page
A user named Sarah opens her laptop and visits the e-commerce website. She browses through the homepage filled with popular products and deals.

#### Frame 2: Search for Product
Sarah searches for 'running shoes' within the site's search bar. She is then presented with a list of various running shoe options.

#### Frame 3: Filter and Sort
Sarah chooses to filter the running shoes by her preferred brand and sorts the results by price (low to high).

#### Frame 4: Product Details
She clicks on a specific shoe and reads its description, customer reviews, and checks available sizes.

#### Frame 5: Add to Cart
Sarah selects her shoe size and adds the item to her cart.

#### Frame 6: Checkout
After reviewing her cart, Sarah clicks on the 'Checkout' button, fills out her shipping information, selects a payment method, and completes the purchase. She receives her order confirmation email and looks forward to her new running shoes.

Online Shopping Experience

#### Frame 1: Opening the App
John, a bank user, opens his mobile banking app on his smartphone. He is greeted by the bank's logo and then presented with the login screen.

#### Frame 2: Login Credentials
John enters his username and password, then taps on the 'Login' button.

#### Frame 3: Multi-Factor Authentication
John receives a text message with a one-time verification code. He enters the code into the app and proceeds with the login.

#### Frame 4: Account Overview
Once logged in, John is taken to the account overview screen, where he can view his account balances at a glance.

#### Frame 5: Transaction History
John taps on his checking account to see the recent transaction history, including deposits, withdrawals, and payments.

#### Frame 6: Logging Out
When John finishes reviewing his transactions, he taps on the 'Log Out' button in the app, and he is logged out of his account.

Mobile Banking App Login

Identify the problem you want to solve or the goal you want to achieve through the storyboard. This includes understanding user needs and the context in which the solution will be used.

Define the problem or goal

Develop one or more user personas that represent your target audience. These personas should include information about the user's demographics, needs, behaviors, and motivations.

Identify user personas

Create a high-level overview of the user's journey from start to finish, focusing on the main touchpoints and interactions with the product or service. Identify key moments, pain points, and areas of opportunity.

Outline the user journey

Break down the user journey into specific scenes or steps that represent key moments or interactions. These scenes will be the basis for your storyboard panels.

Determine key scenes

Create a series of panels that visually represent each key scene from the user journey. Keep the sketches simple and focus on conveying the main idea or interaction. Use arrows or other visual cues to guide the viewer through the story.

Sketch storyboard panels

Provide additional context and explanation for each panel by adding captions or descriptions. This can include information about the user's thoughts, emotions, actions, or the context in which the interaction is occurring.

Add narration and context

Review the entire storyboard with your team or stakeholders, and gather feedback to ensure accuracy and completeness. Make any necessary revisions to improve clarity, flow, and narrative.

Review and refine

Test your storyboard with a small group of target users to gather feedback and insights about the user experience, making sure the solution being presented effectively addresses their needs and pain points. Iterate on the design based on the feedback received.

Validate with users

Finalize your storyboard by incorporating any feedback and iterations from the validation process. Create a digital version or high-quality physical copy and share it with your team, stakeholders, and other relevant parties for future reference or implementation.

Document and share

Time

Tools

People

Storyboards are visual representations of UX stories, which capture attention, provide clarity, and inspire us to take action.

Storyboards Help Visualize UX Ideas

To come up with a proper design, **UX designers use a lot of different research techniques**, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate their thinking and solutions to the teams with artifacts such as personas and wireframes. But somewhere in all of this, there are real people for whom the products are being designed for.
In order to create better products, designers must understand what’s going on in the user’s world and understand how their products can make the user's life better. And that’s where storyboards come in.

The Role Of Storyboarding In UX Design — Smashing Magazine

Storyboarding is much more than an artifact, it's a way of thinking.  If you're new to storyboarding, this article will help you try it out.

How UX storyboards can transform your creative process

In today's article, Storyboarding in UX Design, we will discuss the different storyboards I said tool to explore the existing UX issues and provide viable solutions.

Storyboarding in UX Design

In user experience design we’re familiar with user research techniques like workshops and interviews. We synthesise our research into user stories and process flows. We communicate our thinking and…

Storyboarding

A brief and persuasive statement that summarizes the value proposition of the product or service, targeting the intended audience and addressing their specific needs.

Elevator Pitch Statement

A list of the top features of the product or service along with their unique benefits for the target user group, highlighting how these features address user needs and contribute to their experience.

Key Features and Benefits

A clear and concise description of the main problem or pain point the product or service is solving for the target user group, helping to build empathy and understanding of user needs.

Problem Statement

A detailed profile of the specific user group the product or service is intended for, including demographics, preferences, and needs, helping to ensure that the solution is relevant and appealing to this audience.

Target Audience

An analysis of the key differentiators that set the product or service apart from competitors, demonstrating its unique value and positioning in the market.

Competitive Advantage

A collection of genuine user feedback, testimonials, or case studies that provide social proof and reinforce the value proposition of the product or service to potential users or stakeholders.

Testimonials and Case Studies

Images, videos, or other visual elements that help illustrate the product or service, its features and benefits, and the overall user experience it delivers, supporting the elevator pitch message.

Visual Aids

A brief, persuasive speech to spark interest in an idea, product, or project, typically lasting 60 seconds to 2 minutes.

A **minimalist fitness app** designed to fit in seamlessly with the busy, on-the-go lifestyle of career professionals. With personalized workouts and nutrition plans available at your fingertips, you can check daily progress, receive notifications, and engage with the supportive community to stay motivated, all in **under 10 minutes a day**.

Minimalist Fitness App

Introducing an **effortless budgeting tool** that empowers users to take control of their finances in just a few clicks. Designed with simplicity and easy navigation in mind, users can _quickly set financial goals_, track spending, and receive personalized money-saving tips, all tailored to achieve financial success **without sacrificing valuable time**.

Effortless Budgeting Tool

Our **eco-friendly shopping companion app** is revolutionizing the way consumers approach sustainable shopping. With features like climate impact scores, product comparisons, and personalized recommendations, users can make informed choices, _reduce their carbon footprint_, and **align their purchasing habits with their values**.

Eco-Friendly Shopping Companion

The Elevator Pitch method is a brief and persuasive presentation that succinctly outlines a concept, product, or service in a time frame of 30 seconds to two minutes. The purpose of an elevator pitch is to quickly catch the attention of your audience and generate interest. This method is commonly used to communicate with potential clients, partners, and investors.

Introduction

List the most significant features and benefits of your concept, product, or service. Focus on defining the target audience, highlighting the problem it solves, and detailing your unique selling proposition (USP). Discard any irrelevant information and prioritize what matters most.

Identify Key Points

Craft a compelling story around the key points previously identified. Make it relatable, engaging, and easy for your audience to understand. The narrative should emphasize the benefits and address the target audience's pain points.

Create an Engaging Narrative

Keep your pitch concise and straightforward, avoiding unnecessary jargon and technical terms. Your choice of words should communicate value while also leaving room for questions and further discussions.

Ensure Clarity and Conciseness

End your pitch with a clear call-to-action (CTA) that motivates your audience to take the next step. This could be scheduling a follow-up meeting, connecting on social media, or providing contact information for future correspondence.

Incorporate a Call-to-Action

Rehearse your pitch to become comfortable and confident in delivering it. Time yourself and make necessary adjustments to ensure that you stay within the 30 seconds to two minutes timeframe. As you practice, seek feedback from others to refine your pitch.

Practice and Refine

Tailor your pitch to fit different audiences and situations by adjusting the focus and tone. Understanding your audience's background, interests, and preferences will allow you to present your concept, product, or service in a way that resonates with them.

Adapt for Different Audiences

60 minutes or more for preparation, 2 minutes for presentation

Several years ago, while trying to find my niche as an artist, I came across these five questions about how to know if you can successfully start a business. The theory is that if you can answer…

How to craft your UX elevator pitch

Here are 6 practical ways to perfect your elevator pitch (along with real life examples), whether you’re using it for sales, networking, or to land your dream …

6 Practical Ways to Perfect Your Elevator Pitch (With UX Writing Examples)

Learn how to tell your elevator pitch. Join us for a 45-minute group session where I break down how I have effectively crafted mine & for a chance for you to...

How to Craft your Elevator Pitch For UX Designers

Answer (1 of 5): 1. Avoid the term “UX” (acronyms suck)
2. Avoid the title “User Experience” (overused and lacking in accessible meaning)
3. “Usability” works
4. “For Example” has traction-to-relevance
5. “The Value Proposition” is the-meaningful-part-that-resonates


If you do UX for a living, what’s your elevator pitch? How do you describe your jobs to non-IT people?

How to Craft an Elevator Pitch as a UX Designer?

Elevator Pitch

A clear statement outlining the purpose of the study and the specific research questions being addressed by the concept poster.

Research Objective

A description of the intended user group or demographic for the product or service, including any relevant personas or user profiles.

A brief description of the product or service concept, including its main features, functions, and user goals.

Concept Description

A visual representation of the product or service concept, including any relevant images, icons, or graphics that capture the look and feel of the design.

Visual Design

A list of the primary benefits or value propositions that the product or service will offer users, including any competitive advantages or unique selling points.

Key Benefits

A visualization of the key steps or interactions that users will experience when using the product or service, including any potential pain points or opportunities for improvement.

A mechanism for collecting user feedback on the concept poster, such as a comment section, survey, or interactive voting buttons.

Feedback Collection

A high-level overview of the main findings, insights, and recommendations from the concept poster research, geared towards decision-makers and stakeholders.

Executive Summary

A detailed, written report that documents the research process, findings, and recommendations, including any qualitative or quantitative data collected during the study.

Full Research Report

A PowerPoint or Keynote presentation that summarizes the key findings and recommendations from the research study, including visual aids and supporting data.

Presentation Deck

A design method for capturing the main elements and ideas of a service on a piece of paper or flipchart, for easy presentation to stakeholders.

# Grocery App Rewards Program

**Objective:** Increase customer loyalty and encourage repeat purchases

**Target Audience:** Tech-savvy young adults and families

**Core Features:**

1. **Points System:** Earn points for every dollar spent
2. **Tiered Rewards:** Unlock higher rewards as you accumulate more points
3. **Personalized Recommendations:** Tailored offers and discounts based on past purchases

**Key Benefits:**

- Increased customer retention
- Higher revenue from loyal customers
- Enhanced customer experience

**Early User Feedback:**

> 'I'm excited to see what kind of rewards I can earn. Sounds fun!' - Sarah, age 31

> 'I'm always looking for ways to save money, especially on groceries. The personalized recommendations could really help me.' - Mark, age 28


Grocery App Rewards Program

# Smart Home Assistant

**Objective:** Provide seamless and intuitive control over various smart home devices

**Target Audience:** Homeowners interested in smart home technology and security

**Core Features:**

1. **Voice Commands:** Use natural language to control devices
2. **Centralized App:** Monitor and manage all smart devices in one place
3. **Routine and Scenario Programming:** Create custom routines for various events (e.g., morning, sleep, away)

**Key Benefits:**

- Increased convenience and efficiency
- Enhanced security through real-time monitoring
- Customizable user experience

**Early User Feedback:**

> 'I'd love the convenience of controlling everything with just my voice. Can't wait to try it out!' - Amy, age 35

> 'Safety is a top priority for my family. Knowing what's happening in real-time would be fantastic.' - Kyle, age 42


Smart Home Assistant

# Virtual Reality Learning Platform

**Objective:** Enhance educational experiences through immersive virtual learning

**Target Audience:** K-12 students, educators, and parents

**Core Features:**

1. **Immersive Lessons:** Fully interactive and engaging VR lesson plans
2. **Multiplayer Experience:** Students can collaborate and learn together
3. **Progress Tracking:** Real-time feedback and progress reports

**Key Benefits:**

- Increased student engagement and motivation
- Easier comprehension of complex concepts
- Accessible and personalized learning experiences

**Early User Feedback:**

> 'This could really help my child who struggles with traditional teaching methods.' - Samantha, parent of a 5th-grade student

> 'The more interactive and immersive the lesson, the better we are able to learn.' - David, 8th-grade student


Virtual Reality Learning Platform

Determine the primary goal of the project or problem you are trying to solve. This step involves discussing the overall objective of the project with stakeholders or team members to ensure everyone is on the same page.

Identify the Objective

Form a group of individuals who will contribute to the creation of the concept poster. This team should consist of people with diverse backgrounds and skill sets, including designers, developers, researchers, and business personnel.

Assemble the Team

Conduct a brainstorming session with the team to generate ideas and concepts that address the project's objective. This can be done through various techniques, such as mind mapping, sketching, or verbal discussions. Document all ideas for later reference.

Brainstorm Ideas

Select the most promising ideas from the brainstorming session and create a rough draft of the concept poster. This should include visual representations and sketches, as well as brief descriptions of each concept. The poster should be easy to understand for anyone who sees it.

Create a Rough Draft

Share the concept poster with stakeholders and team members to gather their feedback and opinions. This is an opportunity to refine the concept, incorporate new ideas, and identify any gaps or issues that need to be addressed.

Gather Feedback

Using the feedback received, revise the concept poster by modifying the existing content and incorporating new ideas. This may involve revisiting the brainstorming session and further refining the concepts.

Revise the Poster

Once the revisions have been made and the team is satisfied with the concepts, finalize the poster by polishing the visual representations, clarifying the descriptions, and ensuring the overall layout is easy to understand.

Finalize the Concept Poster

Present the finalized concept poster to the stakeholders and the rest of the organization. This could involve a formal presentation or simply displaying the poster in a common area for review and discussion. Encourage feedback and dialogue to ensure everyone understands the proposed concepts and their implications.

Present the Poster

Incorporate the concept poster's ideas into the project as it moves forward. Use the poster as a reference and reminder of the project's goals and objectives. As new challenges arise or changes are needed, revisit and update the concept poster to ensure alignment with the project's evolving goals.

Implement the Concepts

Explore this human-centered design method for free. Concept Poster: A presentation format illustrating the main points of a new idea.

Concept Poster

A presentation format illustrating the main points of a new idea

Concept poster template

Use the "Concept poster by LUMA Institute" Template, a presentation format illustrating the main points of a new idea.

Concept poster: an illustrative method

This involves crafting a compelling narrative around a product that resonates with the target audience. It requires understanding the product's unique features, audience needs, and creating a story that emotionally connects with consumers.

Creating an Engaging Story for a Product

Storyboarding

Elevator Pitch

Concept Poster

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