User Flow

User flow is a method to map the path users take to achieve their goals, identifying potential issues and improving overall experience.


User Flow is a visual representation of the steps, paths, and interactions a user takes to complete a specific task or achieve a goal within a system. By mapping out the flow, designers understand user behavior, decision points, and potential obstacles. User Flow is essential in user experience design, interaction design, and product development, where visualizing the user's journey guides design decisions, usability improvements, and overall user-centric design.

Suitable for

  • new websites that guide users to conversion,
  • websites where users get lost and are not led to the desired goal,
  • mapping the path that users of your website must go through and thus revealing problematic parts of the website.


User Flow Diagram

A visual representation of the user's journey through the product or service, highlighting the sequence of steps, actions, and decisions made by the user.

User Flow Documentation

A detailed report outlining the user flow, identifying key touchpoints, pain points, and opportunities for improvement. Includes notes on user behavior, decisions, and motivations at each step.

User Flow Comparison

A comparison of the current user flow with alternative user flows based on user feedback and best practices to identify areas of improvement.

User Flow Recommendations

A set of actionable recommendations to optimize the user flow based on user needs, goals, preferences, and feedback.

User Flow Test Scenarios

A collection of test scenarios used to validate the effectiveness of the user flow and identify any potential bottlenecks or issues.

User Flow Metrics

A list of key performance indicators (KPIs) related to the user flow, such as task completion rate, time on task, and user satisfaction, to help measure the success of the design.

User Flow Prototype

An interactive prototype that demonstrates the proposed user flow, allowing stakeholders and users to experience the design and provide feedback.

User Flow Presentation

A presentation summarizing the user flow findings, recommendations, and key insights to communicate the results to stakeholders and team members.



Define your objectives

Before you start creating user flows, determine the goals and objectives of the project. Understand the user needs and pain points that the product or service is intended to address.


Identify key user personas

Analyze your user research to develop detailed user personas. These personas should represent the different types of users that will interact with your product or service.


Map out user scenarios

Using the user personas, create a list of specific scenarios that users may encounter while interacting with your product or service. These scenarios should be based on the user's needs, desires, and goals.


List key user actions

For each user scenario, outline the steps users will go through to complete their objective. You should analyze potential contexts, motivations, and interactions in order to identify each key action.


Create a visual representation

With the key user actions identified, visualize the user flow using charts, diagrams, or wireframes. This step will help you identify any possible issues and optimize the user experience. Select the most suitable visual representation for your project, such as flowcharts or storyboards.


Evaluate and iterate

Analyze your user flows and evaluate whether they align with your objectives and understandability. Conduct usability tests and gather feedback from users to refine your flows. Iterate on your flows until they meet the needs and expectations of your target audience.


Document and collaborate

Create documentation for your user flows so that other team members, such as designers and developers, can understand, review, and contribute to their refinement. Maintain open communication and regularly update your user flows in a collaborative manner.


Monitor and update continuously

UX research and user flows are not a one-time process. Regularly monitor user interactions, gather feedback, and update your user flows to consistently enhance the user experience and adapt to any changes in user needs or objectives.

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