See - Think - Do

A framework for measuring and evaluating data by dividing users into four groups according to their decision-making phases, enabling targeted communication and user behavior measurement.


The See Think Do Care Framework is a content marketing model that segments the customer journey into four stages: Awareness (See), Consideration (Think), Conversion (Do), and Loyalty (Care). By aligning content, messaging, and interactions with these stages, businesses can create personalized and relevant experiences. The framework is valuable in digital marketing, customer experience design, and brand strategy, where understanding and catering to evolving customer needs guides engagement, conversion, and retention.

Suitable for

  • dividing qualified audience into predetermined categories,
  • setting user behavior measurements,
  • measuring behavior in online environment.


Customer Journey Map

A visual representation of the user's journey across the See, Think, Do, and Care stages, identifying touchpoints, pain points, and opportunities for improvement throughout the user experience.

Persona Development

Create detailed user personas representing different target customer segments, highlighting their needs, goals, and motivations, aligned with the stages of the See - Think - Do - Care framework.

Content Audit

Analyze existing content across all channels, such as website, social media, and email marketing, to identify gaps, strengths, and areas for improvement in relation to the See-Think-Do-Care model.

Channel Strategy

Develop a strategic plan for using various channels to engage with customers at different stages of the See-Think-Do-Care journey, including organic search, social media, email, paid advertising, and more.

Metrics and KPIs

Identify measurable key performance indicators (KPIs) and metrics for each stage of the See-Think-Do-Care framework to track, monitor, and improve user experience, engagement, and conversions.

User Testing

Conduct iterative user testing to validate and refine design solutions and content strategies, using feedback from real users to optimize for each stage of the framework.

Competitive Analysis

Assess industry competitors and leading examples of seamless customer experiences to identify best practices and benchmarks to inform your own See-Think-Do-Care implementation and innovation.

Workshop Documentation

Produce visual and written summaries of collaborative workshops, brainstorming sessions, and ideation exercises with stakeholders and team members, tying insights and ideas back to the See-Think-Do-Care model.

Implementation Roadmap

Outline a clear action plan for implementing your See-Think-Do-Care framework, complete with prioritized tasks, responsibilities, timeframes, and resources required for execution.

Progress Reports and Analytics

Regularly monitor and report on the performance and impact of your See-Think-Do-Care strategy, leveraging data analytics and user feedback to guide ongoing optimization and decision-making.



See Stage

The 'See' stage is the initial step of the See-Think-Do-Care Framework. In this stage, researchers focus on understanding the target audience’s behavior, preferences, and needs. This involves collecting relevant data and insights about the audience, such as demographic information, preferences, and browsing behavior. The goal is to identify potential user segments, create awareness about the product, and build a relationship between the brand and users.


Think Stage

In the 'Think' stage, researchers dive deeper into understanding users' mindset, goals, motivations, and pain points. They consider how users interact with the product or service by using qualitative and quantitative research methods such as usability testing, surveys, interviews, or persona creation to get insights about users' expectations and barriers to use. In this stage, the research findings help to refine the user experience, eliminate pain points, and determine the next steps in the product development process.


Do Stage

The 'Do' stage is focused on the user engagement, decision-making, and conversion process. Based on the insights gathered from the previous stages, researchers formulate hypotheses and implement UX strategies to improve the overall user experience, addressing users' needs and desires, and ultimately encouraging them to take action (such as making a purchase, signing up, or using the product more actively). Techniques like A/B testing, prototyping, and heuristic evaluation can be employed to optimize the user experience and validate solutions.


Care Stage

The final stage, the 'Care' stage, revolves around nurturing and maintaining a relationship with the users, ensuring their satisfaction, and promoting loyalty with the brand. Researchers analyze user feedback, reviews, and support requests, monitor user retention rates and identify the elements contributing to user satisfaction or dissatisfaction. By engaging with users consistently and addressing their concerns, this stage aims to create repeat customers and positive brand ambassadors who help promote the product through word of mouth and social media.

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