Research Communities

Create an online community to gather feedback, insights, and opinions from users or customers, helping improve the product or service design.


Research Communities are groups of participants who engage in ongoing discussions, activities, or collaborations to explore specific topics, products, or experiences. By fostering continuous engagement, Research Communities provide longitudinal insights, co-creation opportunities, and deep relationships. They are valuable in market research, product development, and social innovation, where understanding evolving needs, preferences, and behaviors guides user-centered strategies and community-driven solutions.

Suitable for

  • Quick exploration of authentic opinions of users of a specific service
  • Feedback reassurance at relatively small costs
  • Closer involvement of users and customers in the design of a product or service.


Community Setup

Establishing a digital community platform where participants actively engage, share opinions, and collaborate with each other and the research team.

Participant Recruitment & Consent

Identifying and onboarding the target user group for the research community, obtaining consent, and communicating the purpose of the research.

Moderation Plan

A detailed plan for facilitating conversations, maintaining a healthy community environment, and managing the interactions in the community.

Activity Schedule

A comprehensive timeline for conducting various activities, discussions, and tasks designed to collect insights and data from participants.

Privacy Guidelines

Clear policies and practices to protect the personal information of participants and meet any legal or ethical requirements.

Incentives & Rewards

Offering recognition, perks, or rewards for active and valuable contributions from participants, promoting engagement and motivation.

Data Collection & Curation

Gathering insights from community interactions, organizing and maintaining the data for analysis and synthesis.

Ongoing Analysis & Reporting

Continuously evaluating, interpreting, and summarizing the research results during the life of the community, frequently sharing findings with stakeholders.

User Segmentation & Profiling

Grouping participants based on their behavior, preferences, and other commonalities, thereby facilitating a deeper understanding of different user types.

Key Insights & Recommendations

A compiled report showcasing the most significant findings from the research community, accompanied by actionable recommendations to address and improve user experience.

Community Wrap-Up & Debrief

Closing the research community, communicating appreciation to participants, and sharing the overall outcomes and impact of the research.



Define objectives and scope

Clearly outline the research goals, objectives, and scope of the study. This will help guide the selection of community members, research questions, and the overall research design.


Identify target population and sample

Based on your objectives, determine the appropriate target population for your study. From this population, identify a representative sample of individuals to participate in the research community.


Recruit community members

Contact the identified sample using email, phone, social media, or other methods as appropriate. Explain the purpose and scope of the research, and invite them to join the community. It is helpful to provide incentives or compensation to motivate participation.


Establish research community platform

Select and set up a platform for hosting the research community. This can include online forums, private social media groups, or dedicated community software. Ensure that it is user-friendly and accessible to participants, and that all necessary privacy and security measures are in place.


Develop research plan

Create a detailed research plan outlining the activities, exercises, and discussions that will occur within the research community. This should include both individual and group-based activities and should reflect the objectives of the study.


Moderate and engage with participants

Actively moderate and engage with participants throughout the course of the research community. This involves responding to questions, facilitating group discussions, and encouraging participation. Consistent moderation helps maintain momentum and engagement among community members.


Collect and analyze data

Gather data from the research community through a combination of methods such as surveys, polls, interviews, and group discussions. Analyze the data to identify patterns, themes, and insights related to your research objectives.


Iterate and adapt

Be prepared to adjust your research plan as needed based on the feedback and insights emerging from the community. This includes modifying or adding to the research activities and topics explored in order to address any gaps or new areas of interest.


Share findings and insights

Report the research insights and recommendations to the relevant stakeholders, including both internal teams and the research community itself. It is important to demonstrate the value of their participation and highlight key findings and implications.


Wrap up and close the community

Once the research study has concluded, offer your appreciation to the participants, address any final questions, and officially close the research community. Make sure to archive any important data, conversations, or findings for future reference.

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