Positive Feedback

A UX method designed to gather feedback within a team and improve teamwork and the sense of belonging using the 'I like, I wish, What if' approach.


Positive Feedback involves recognizing and reinforcing successful behaviors, achievements, or efforts. By focusing on what went well and encouraging continued progress, Positive Feedback fosters motivation, confidence, and continuous improvement. It's valuable in leadership, team building, education, and personal development, where acknowledging success and celebrating progress builds a positive culture, enhances collaboration, and drives performance.

Suitable for

  • gathering feedback within a team - on individual members, the team as a whole, and the project itself;
  • improving teamwork and a sense of belonging;
  • speeding up work when the team encounters problems.


Participant Recruitment Plan

A document outlining the target audience, participant criteria, screening questions, and the number of participants needed for the positive feedback study.

Research Protocol

A step-by-step guide for conducting the positive feedback sessions, including the objectives, materials required, instructions for facilitators, and outlines for various stages of the research.

Consent Forms

Documents that participants sign to provide their informed consent for participation, highlighting the study's purpose, how their data will be used, and their rights to privacy and withdrawal.

Session Scripts

A set of predefined questions and prompts used to guide the positive feedback sessions, aiming to elicit and discuss positive experiences related to the product or service.

Positive Feedback Matrix

A visual representation of the participants' positive feedback, organized by key themes, features, or service categories to identify recurring or particularly noteworthy insights.

Empathy Maps

Visual tools used to better understand users' emotions and perspectives during their positive experiences, including quotes, observations, and insights from the feedback sessions.

Session Recordings

Audio and/or video recordings of the positive feedback sessions, which can be used for in-depth analysis, reference, and to validate findings.

Data Analysis Report

A comprehensive report summarizing the key insights, patterns, and ideas gathered from the positive feedback sessions, with recommendations for improving or expanding upon existing positive aspects.

Presentation of Findings

A visual and engaging presentation that shares the results of the positive feedback study with key stakeholders, highlighting key insights, quotes from participants, and recommendations for future development.

Feedback Implementation Roadmap

A strategic plan outlining the recommended steps and actions to build upon and further enhance the positive aspects of the product or service, with prioritized suggestions and estimated timelines.



Define research goals

Before starting with the positive feedback method, clearly outline your research objectives and the aspects of your product or service you’d like to focus on. This will help you develop relevant questions and topics for the feedback sessions.


Recruit participants

Select participants who are representative of your target user group, and have a good understanding of their goals, experiences, and expectations. Ensure that the participants feel comfortable providing open and honest feedback.


Prepare the test material

Prepare the prototypes or actual products, and develop a set of tasks that will align with your research objectives. Encourage participants to complete the tasks and focus on the positive aspects of their experience, highlighting what they like or find useful.


Facilitate positive feedback sessions

Conduct individual or group sessions with participants, focusing on encouraging positive feedback about the product or service. Guide them to engage with the tasks you've prepared and to share their thoughts on what they enjoyed, what worked well for them, and what features they found helpful or valuable. Remember to maintain a welcoming and supportive environment throughout the session.


Capture feedback

Take detailed notes or record the feedback sessions to ensure all valuable insights are captured. Record both verbal and visual cues from participants, such as facial expressions or body language that indicate a positive reaction to the design or features being tested.


Analyze and interpret findings

Analyze the positive feedback provided by participants, looking for common themes, patterns, or trends that can help you understand the strengths and successful elements of your product or service. Use this insight to identify opportunities for enhancement, innovation, or further development.


Integrate feedback into design

Share your findings with your team and stakeholders, highlighting the positive aspects of your product or service. Use these insights to inform design decisions, reinforce successful elements, and further improve the overall user experience.


Measure and iterate

Continuously evaluate the impact of design improvements based on the positive feedback received, and make any necessary iterations to refine the user experience. Repeat the process periodically to identify new ways to enhance your product or service and ensure it continues to meet users' needs and goals.

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