Mood Board

A mood board is a collage-like method used to visually define the atmosphere of a proposed service, conveying values, ideas, and emotions that are difficult to verbalize.


A Mood Board is a visual tool that compiles images, textures, colors, and other elements to convey a particular mood, theme, or concept. Often used in design, branding, and creative development, Mood Boards help in visualizing and communicating the desired aesthetic or emotional tone. By creating a cohesive visual narrative, Mood Boards foster alignment, inspiration, and creative exploration. They are valuable in the early stages of design, where defining the visual direction guides subsequent design decisions.

Suitable for

  • Depicting the mood and atmosphere of the proposed service
  • Defining visions and impressions of the service in the design team
  • Supporting creativity and inspiration


Visual Inspiration Collection

A compilation of images, colors, typography, and design elements that convey the desired mood and tone for the project.

Digital Mood Board

An organized and cohesive digital presentation of visual inspiration, aimed at communicating design concepts and ideas to team members and stakeholders.

Physical Mood Board

A physical display of visual inspiration, including printed images and material samples, that serves as a tangible reference for the project mood and atmosphere.

Mood Board Annotations

Explanatory notes and descriptions highlighting the rationale behind the choice of each visual element included in the mood board.

Mood Board Presentation

A formal presentation to stakeholders, explaining the design direction and how the mood board reflects the project's goals and target audience.

Mood Board Feedback Summary

A document summarizing stakeholder feedback on the mood board, as well as any necessary revisions or alterations.

Revised Mood Board

An updated version of the mood board, incorporating feedback and changes based on stakeholder input.



Define goals and objectives

Before starting, define the purpose of the mood board: project inspiration, brand identity, communication ideas, or user personas. Focus on your target audience and project goals.


Gather materials and resources

Collect materials to include in your mood board: images, typography, illustrations, textures, colors, and keywords. Use a wide range of sources such as blogs, design magazines, Pinterest, and stock image websites.


Choose a suitable format

Decide whether you want to create a physical or digital mood board. Physical mood boards can be made on foam core or cork board, while digital mood boards can be created on tools like Adobe Creative Cloud, Canva, or Milanote.


Organize and categorize elements

Group collected resources into categories based on their visual appearance or thematic relevance. Categories like typography, photography, and color palettes can help clarify your project vision.


Arrange elements on the board

Start placing materials on the mood board, keeping in mind the project goals and objectives. Balance and harmony in your arrangement will create a visually appealing atmosphere for your project.


Adjust and refine

Review and analyze overall board composition. Make necessary adjustments to ensure a cohesive and well-organized mood board. Remove or replace elements if they don't align with your project vision.


Present and collaborate

Share the mood board with your team, stakeholders, or clients to gather feedback and spark discussions. Use it as a visual reference and communication tool throughout the project development process.


Iterate and evolve

Update the mood board as the project progresses, incorporating new influences or refining existing elements to better align with project goals. An evolving mood board will help maintain vision coherence and inspire creative direction.

Support the project

Donate to UX Methods today. As the largest UX method database on the web, your contributions will help maintain our platform and drive exciting new features. Keep the resource free, up-to-date, and comprehensive for everyone. Make a difference in the UX community!