Inspiration from Outside

A UX method to gain new perspectives and ideas by observing and learning from unrelated industries and services.


Inspiration from Outside is a creative strategy that involves looking beyond traditional boundaries, industries, or disciplines to find novel ideas and solutions. By exploring unrelated fields, cultures, or technologies, teams can uncover fresh perspectives and innovative thinking. Inspiration from Outside is valuable in product development, design thinking, and organizational innovation, where breaking out of conventional patterns and learning from diverse sources can lead to breakthrough ideas and transformation.

Suitable for

  • gaining a new direction and energy when you feel stuck;
  • discovering a new perspective and context;
  • discovering transferable elements of the user experience;


Benchmarking Report

A comprehensive report that identifies and analyzes the best practices, innovative solutions, and unique features from competitors and non-competitors in the industry, to inspire internal teams and encourage ideation.

Cross-Industry Inspiration Board

A visual representation of innovative ideas, technologies, and approaches from various industries that could be adapted or incorporated into the product or service being developed, fostering creativity and out-of-the-box thinking.

Stakeholder Interviews Summary

A collection of insights and feedback from external industry experts, identifying emerging trends, potential opportunities, and challenges that can be considered alongside internal perspectives when brainstorming solutions.

Analogous Inspiration Case Studies

A set of real-life examples from different fields, showcasing how similar problems or challenges were successfully tackled using innovative techniques, providing valuable learnings that can be applied in the context of the current project.

User Journey Exploration

An in-depth analysis of customer experiences from successful organizations in other verticals, to identify key touchpoints, interactions, and elements that could be adapted or repurposed to improve the user experience in the development project.

Ideation Workshop Output

Summary of key ideas, concepts, and proposals generated during a collaborative workshop session that focuses on drawing inspiration from external sources, to ensure diverse perspectives and innovative solutions are considered during the design process.

Roadmapping and Prioritization Plan

A strategic outline of potential initiatives and features drawn from external inspiration, ranked based on their potential impact and feasibility, to guide the team in the implementation of these ideas in the development process.



Identify the Objective

Clearly define the primary objective for your UX research project. It could be finding new ways to improve user experience, explore alternative design solutions, or addressing specific user problems.


Research Domain Inspiration

Identify domain areas outside your product or industry that can be related or provide inspiration for your problem. Think about businesses, public spaces, events, or everyday activities that may have aspects similar to the user experience you are working on.


Investigate Inspirational Examples

Collect examples from the identified domains that exhibit properties or features that can guide your research objectives. Examine their success stories or best practices and note how their solutions might be adapted or translated to your specific UX problem.


Gather Insights and Patterns

Analyze the collected examples and identify patterns, themes, or unique features that could inspire new ideas in your UX research. Write down those insights that could potentially be repurposed for your specific challenge.


Brainstorm New Ideas

Organize a brainstorming session with your team and share the gathered insights and patterns. Encourage the team to think creatively and come up with new ideas, influenced by the inspiration from the identified domains.


Evaluate and Refine Ideas

Review the generated ideas as a team and evaluate them based on feasibility, desirability, and viability. Identify the most promising ones and refine them, keeping in mind the original objectives and the crucial aspects of your users' needs.


Prototype and Iterate

Create prototypes of the selected ideas and test them on real users, observing how they interact with the new solutions. Iterate the features based on user feedback and refine the ideas until the desired outcome is achieved.


Implement and Measure

Implement the finalized solutions or ideas into the product or system, monitor the outcomes, and measure the impact they have on user experience. Use these insights to further improve the product and inform future UX research.

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