Expert Interview

Gain valuable insights and expert knowledge through a structured interview with a professional in the field.


An Expert Interview involves conducting in-depth interviews with subject matter experts to gather specialized knowledge, insights, and opinions. By engaging with industry leaders, academics, or professionals, researchers can access expertise that might not be readily available through other means. Expert Interviews are valuable in market research, academic studies, and product development, where they provide authoritative insights, validate assumptions, and guide strategic decisions.

Suitable for

  • Finding hard-to-reach expert information;
  • Obtaining professional advice;
  • Acquiring a comprehensive view of the issue.


Interview recruitment plan

A structured plan for identifying and recruiting industry experts that align with the research goals and subjects.

Expert profiles

A set of profiles for each expert, including their credentials, qualifications, and relevant experiences.

Interview guide

A structured, pre-defined set of questions to ask during the interviews, focused on obtaining relevant insights related to the research objectives.

Informed consent form

A document that informs the experts about the purpose, process, and confidentiality terms of the interview. The experts have to sign this form before participating in the interview.

Audio/Video recordings

Recordings of each interview, either in audio or video format, to help with transcription, analysis, and further review.


Typed, detailed text records of each interview, enabling easy reference and analysis.

Analysis and synthesis

A comprehensive analysis of the findings from the transcripts, identifying key themes, insights, and trends, followed by synthesized outcomes to inform design recommendations.

Recommendations report

A detailed report outlining the recommendations based on the expert interviews, aimed at improving the user experience and addressing the research objectives.


A visually appealing and concise presentation summarizing the findings, insights, and recommendations derived from the expert interviews, tailored for key stakeholders.



Identify the Research Objectives

Before conducting an expert interview, it is crucial to outline the research objectives. Clearly define what information you are seeking and determine which aspects of the user experience the experts can provide insights about.


Compile a List of Potential Experts

Create a list of potential experts with relevant knowledge and experience in the field of interest. Look for professionals with diverse backgrounds to get a comprehensive understanding of the research topic.


Develop Selection Criteria

Establish specific criteria for selecting experts to interview. Factors such as expertise level, years of experience, and relevance to the research objectives should be considered. This will help ensure that the selected participants can provide valuable insights.


Recruit the Selected Experts

Reach out to the potential experts on your list and invite them to participate in your research. Clearly explain the objectives and expectations of the interview, as well as any benefits they may receive, such as financial compensation or research credit.


Prepare the Interview Questions

Develop a set of open-ended, insightful questions to ask during the interview. Focus on questions that cannot be answered through existing literature, allowing the experts to elaborate on their unique perspectives and experiences.


Schedule and Conduct the Interviews

Schedule the interviews with the selected experts, ensuring that adequate time has been allotted for each session. During the interview, ask open-ended questions and encourage the experts to provide detailed, nuanced answers. Take thorough notes or record the conversation with the participant's consent.


Analyze and Synthesize Findings

After completing the interviews, analyze the responses and identify recurring themes, insights, and patterns. Synthesize these findings by comparing and contrasting the perspectives of the different experts, and use this information to generate insights relevant to the research objectives.


Report the Results

Summarize the key insights and conclusions drawn from the expert interviews in a well-organized report. Share this report with stakeholders, such as project managers or designers, in order to inform the design process and improve the overall user experience.


Follow-up and Maintain Relationships

Establish and maintain relationships with the experts who participated in the interviews. Keep them informed about the progress of the project and how their insights influenced the outcome. Consider inviting them for future research or collaboration when appropriate.

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