Brainwriting

Brainwriting is a creative method based on brainstorming that encourages individual idea generation in a group setting, allowing everyone to participate, including those who may be hesitant to speak up.

About

Brainwriting is a variation of brainstorming where participants write down their ideas instead of speaking them. This approach can level the playing field, allowing more introverted team members to contribute without being overshadowed by more vocal participants. By focusing on written contributions, Brainwriting fosters a wide range of ideas and reduces the influence of groupthink. It's particularly useful in diverse teams where individual thinking styles may vary.

Suitable for

  • Generating a wide range of ideas in group activities;
  • A group of participants who may not know each other well or are not comfortable with classic brainstorming techniques;
  • Scenarios where traditional brainstorming is found to be ineffective.

Deliverables

Brainwriting Instructions

A clear and concise explanation of the brainwriting method and its purpose, outlining the process by which participants will generate ideas.


Brainwriting Worksheets

Specially designed templates where participants can jot down their ideas individually, which will be later shared and discussed with the group.


Timer

A time management tool set for designated intervals, ensuring that the brainwriting process stays on track and moves forward at a steady pace.


Idea Categorization Grid

A visual format for organizing and displaying the ideas generated during the brainwriting session, making it easy for participants to identify trends and patterns.


Idea Evaluation Criteria

A list of predetermined guidelines to help participants assess the feasibility and value of each idea, based on the project goals and objectives.


Voting System

A method for participants to cast their votes and provide feedback on their preferred ideas, aiding in the selection and prioritization process.


Selected Ideas List

A compilation of the top-ranked ideas from the brainwriting session, informed by participant voting and discussion, to be taken forward for further exploration or implementation.


Brainwriting Session Summary

A comprehensive report highlighting key insights, trends, and outcomes from the brainwriting process, emphasizing the impact it had on idea generation and decision-making.

Procedure

1

Gather Participants

Invite a diverse group of participants with different perspectives and roles to ensure a comprehensive brainstorming session. Aim for 5-10 participants.

2

Introduce the Topic and Goals

Clearly explain the topic or problem that the group will be addressing. Define the objectives and goals for the brainwriting session.

3

Prepare Materials and Workspace

Provide each participant with index cards, pens or pencils, and some space to write. You can use a large table, individual desks, or a digital tool if the session is held remotely.

4

Brainwriting Round 1

Ask participants to write down one idea per index card. They should aim for writing 3-5 ideas within a set timeframe (usually 5-10 minutes). Encourage participants to work silently and independently.

5

Idea Rotation

After the time runs out, ask participants to pass their stack of index cards to the person sitting on their left. Each participant should review the previous person's ideas and build upon or generate new ideas based on those.

6

Brainwriting Round 2

Like in the first round, participants should write down 3-5 ideas within the set timeframe. Emphasize on developing existing ideas or come up with new ideas.

7

Repeat

Continue rotating and writing new ideas for at least three rounds. You can adjust the number of rounds based on the desired depth and comprehensiveness.

8

Collect and Categorize Ideas

Collect all index cards and group them into categories based on themes or topics. This will help identify patterns, connections, and areas of interest.

9

Discuss and Prioritize

Invite participants to review the categorized ideas and encourage discussion, clarification, and elaboration. Have the group prioritize the most promising, innovative, or important ideas.

10

Develop Action Plan

Decide on the next steps using the prioritized ideas - assign responsibilities, develop a timeline for implementation, and decide on any additional resources needed.

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