Brainstorming is a technique that allows the creation of a large number of ideas in a limited time, fostering a creative atmosphere for problem-solving.


Brainstorming is a widely-used creative problem-solving method where team members collaboratively generate a large number of ideas without judgment. It encourages free thinking and creativity, allowing for the exploration of unconventional solutions. By fostering an open and inclusive environment, brainstorming helps teams break out of conventional thinking patterns, encouraging innovation. It's valuable in the early stages of project development, where broad thinking can lead to fresh insights and diverse perspectives.

Suitable for

  • Generating a large number of diverse ideas
  • Exploring unconventional and unorthodox solutions to problems
  • Engaging and energizing the team during the early and creative stages of the design process


Idea Collection

A list, spreadsheet, or document containing all ideas generated during the brainstorming session. This should include concepts, potential solutions or features, and any other thoughts that emerge during the process.

Categorized Ideas

A document, spreadsheet or visual representation where ideas from the Idea Collection are grouped into categories or themes based on their similarities or relation to the problem being addressed.

Prioritized Ideas

A list or spreadsheet of ideas sorted by their potential impact or relevance to the project. This prioritization helps the team focus on the most promising concepts for deeper exploration.

Action Items

A list of specific tasks or steps that members of the team must complete to explore, test, or move forward with the prioritized ideas. Each action item should have an owner and deadlines to ensure accountability.

Sketches and Wireframes

Rough visual representations of some of the ideas generated during the brainstorming session. These sketches and wireframes facilitate communication and further exploration of concepts among members of the team.

Meeting Notes

A document summarizing the key points, insights, or discussions that arose during the brainstorming session. These meeting notes help keep participants aligned and informed after the meeting has ended.

Brainstorming Session Recording

An audio or video recording of the brainstorming session, which serves as a reference for participants and stakeholders who want to revisit the conversation or ideas generated during the meeting.

Assessment Criteria

A document outlining the criteria and considerations used during the prioritization and evaluation of ideas from the brainstorming session. This helps maintain transparency and objectivity in decision-making processes.



Define the problem

Identify the issue you want to address or the topic you want to explore. Set clear objectives and goals for the brainstorming session. This step helps to create a proper context and scope for the brainstorming activities.


Select participants

Gather a diverse group of people, ideally between 5-12 participants. A mix of roles, experiences, and perspectives can contribute to a productive brainstorming session. Ensure everyone involved understands the brainstorming process and feels comfortable speaking up.


Prepare materials

Gather all necessary materials for the brainstorming session, such as whiteboards, markers, post-it notes, and any relevant resources or research. Create an open, comfortable environment that encourages interaction and collaboration.


Establish ground rules

Set the rules for the brainstorming session to create an open and respectful atmosphere. Encourage open-mindedness, discourage criticism or judgment of ideas, and emphasize quantity over quality of ideas. Encourage participants to build on and combine ideas.


Begin brainstorming

Begin the brainstorming session by presenting a clear problem statement or question. Encourage all participants to share their ideas, no matter how unorthodox they may seem. As ideas are shared, write them on a whiteboard or post-it notes, so everyone can see them.


Encourage active participation

As the facilitator, ensure that all participants are actively engaged in the process and feel comfortable sharing their ideas. Keep the discussion focused on the objective and encourage participants to think outside the box.


Time management

Keep track of the time during the brainstorming session, and set a specific time-frame for the activity (e.g., 30-45 minutes). This helps to maintain focus and energy levels among the participants.


Review and evaluate ideas

At the end of the brainstorming session, review all the ideas generated. Narrow down the ideas to the most promising ones, then further evaluate and discuss their feasibility, relevance, and potential impact.


Determine next steps

Create an action plan, outlining the next steps to be taken based on the selected ideas. Identify tasks, responsibilities, and timelines for further development or implementation of the chosen ideas.



Ensure there is appropriate follow-up after the brainstorming session. Regularly evaluate progress and make adjustments as necessary, based on the chosen ideas and their advancement. Share any updates and outcomes with the participants and stakeholders.



30-60 minutes


Writing utensils, flip charts, post-it notes


3 or more (ideally a mix of stakeholders, designers, and users)


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