5W1H Method

A detailed guide to understanding and implementing the 5W1H method (Who, What, Where, When, Why, and How) to clarify and solve design problems effectively.


The 6 Questions method is a comprehensive questioning technique that answers Who, What, When, Where, Why, and How. It's a versatile approach used in various fields such as journalism, research, and problem-solving. By addressing these six essential questions, it provides a complete overview of a situation, event, or problem. It ensures that all critical aspects are covered, leading to a well-rounded understanding. This method fosters clarity and can be applied to anything from project planning to investigative reporting.

Suitable for

  • Gaining deeper insights into the essential aspects of the design problem from the outset
  • Accurately framing the problem for the entire project team
  • Ensuring a comprehensive approach to understanding and solving the problem


Who Analysis

Identify and document the target users, stakeholders, and their specific needs and expectations.

What Analysis

Explore the tasks, user goals, functions, and features that need to be addressed in the product or service.

Where Analysis

Analyze the physical and virtual contexts or environments where users will interact with the product or service.

When Analysis

Determine the timing, frequency, and duration of user interactions and identify any time-sensitive factors or constraints.

Why Analysis

Investigate the motivations, objectives, and desired outcomes for users and the business.

How Analysis

Establish the interaction flow, processes, and necessary resources or tools to support the user experience.




In this step, you clearly define the problem or the research question you aim to address. Specify what needs to be understood about user behavior, needs, and preferences. This is crucial for formulating an effective research strategy



Once you've defined the research question, you'll need to determine why this problem or question is essential to the user experience. Define the goals and objectives of your study and how they align with your overall business strategy. Understanding the 'Why' will help you build a solid foundation for your research.



Identify the target user group for your research, based on their demographics, interests, and behavior patterns. Create user personas to better empathize with and understand the end-users' needs. The 'Who' helps you develop a user-centric approach while conducting UX research.



Determine the ideal timeframe to conduct your UX research. This should take account of factors like product lifecycle stages (e.g., design, development, launch), project deadlines, or key business events. The 'When' ensures that your research findings are timely and relevant.



Select the most suitable research location(s) based on your research question, target user group, and project constraints. Consider whether in-person or remote research methods are more appropriate based on resource availability, travel restrictions, or participant location preferences. The 'Where' step helps you optimize research logistics and efficiency.



Choose the most suitable UX research method(s) for answering your research question, such as interviews, surveys, usability testing, or focus groups. Additionally, outline the procedures and tools you'll use to collect, analyze, and present your data. The 'How' ensures that your research process is well-defined and systematic.


Time required

1 to 2 hours (or more, depending on the complexity of the problem)

Materials needed

Sticky notes, writing utensils, whiteboard or large paper sheets


The entire project team, including relevant stakeholders if possible


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